Circars Burgers
Branding a Cloud-Only Craving Machine
Food Delivery Growth | Digital Strategy
Circars Burgers isn't your average burger joint. It doesn't have a storefront—it's cloud-only, built for the scroll, the crave, and the quick tap to order. When Circars came to us, the goal was clear: build a brand people crave, trust, and repeatedly order from.
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Create a bold, recognizable communication
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Develop an online presence that makes people hungry.
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Drive online orders through Meta and food delivery apps like Zomato.
Brief
Solutions
1. We gave the brand a voice: cheeky, loud, slightly rebellious—just like the burgers.
2. With no physical outlet, Instagram became the front window:
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Posts that built around hunger cues
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Campaigns focused on peak craving hours and weekend cheat days
3. Meta & Food Delivery App Ads
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Meta Ads: Targeted creatives by time of day, audience cravings, and repeat order windows.
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Food Delivery Apps: Boosted visibility at peak hours with tactical offer-based ads
Results
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Spike in order volumes within the first month of campaign launch
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Repeat customer base driven by brand familiarity and hunger recall
The Takeaway -
When there's no storefront, the brand is the store. From voice to visuals to the first click on food apps, we turned Circars into a brand people could crave and order again.
Results
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Consistent weekend bookings with tables filled by families & youngsters.
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Repeat visits during the week people came back for lunch and drinks after loving their weekend thali.
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Organic word-of-mouth and brand advocates grew week-on-week.
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Stronger brand recall across locations, with Vindu Bhojanam often being the introduction to ChilliIndia.
The Takeaway
Vindu Bhojanam wasn't just a campaign—it became a cultural cue. It reminded people of their roots, redefined how Authentic Indian thali is experienced, and transformed ChilliIndia into a place where tradition meets togetherness. By anchoring the brand in authenticity and creating a reason to return, we built more than traffic.