From niche success to
wider appeal
Rebranding | Packaging | E-commerce Website Design
Home cleaning solutions - a product category as old as homes themselves!
In a segment that is overcrowded with competition, and where users have set preferences and habits, the challenge was to showcase the value proposition of From Vedas’ products, while also creating and owning a unique space in the mind of the consumer.
After a couple of years in a rigorous product testing phase, catering to niche markets, it was time to spread its wings. The brand required a fresh and cohesive identity, and a robust yet agile strategy to enter the e-commerce and modern trade landscapes.
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Limited Reach:
From Vedas had a loyal but small customer base. Scaling up required a brand overhaul to resonate with a wider audience.
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Packaging Redesign:
Existing packaging lacked the visual appeal and clarity to compete on modern retail shelves and e-commerce platforms.
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Digital Presence:
The brand needed an intuitive, user-friendly e-commerce platform to attract and retain customers.
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Entry into Modern Trade:
From Vedas sought to penetrate modern trade channels, necessitating a comprehensive retail strategy.
Challenges
Solutions
1. Brand Identity and Packaging Redesign
To align the brand ethos with the expectations of the contemporary consumer, we:
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Revamped the logo and visual identity to reflect the brand’s commitment to natural and safe home care solutions.
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Introduced elegant and eye-catching packaging materials with:
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A clean design and a clear, concise messaging that conveyed the brand’s ethos of safety and tradition.
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Tested various options to find a color palette that is ideal for printing on paper kraft material, and works cohesively across online and offline channels
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2. E-Commerce Development
Designed and developed a Shopify-powered e-commerce site that:
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Told the Story: Incorporated captivating visuals and narratives about the brand’s roots and mission.
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Simplified Shopping: Implemented an easy-to-navigate interface with robust search and filter options.
Results
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Enhanced Brand Perception:
The new identity resonated strongly with both existing customers and new audiences, garnering praise for its elegance and clarity.
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E-Commerce Growth:
The Shopify store recorded an increase in traffic within the first month
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Customer Engagement:
Social media and digital campaigns saw an uptick in interactions, establishing From Vedas as a trusted name in natural cleaning solutions.