You want:
A no-nonsense approach
A no-nonsense approach
to brand building,
to brand building,
and a team that
and a team that
takes
takes
the time to dig deep and asks
the time to dig deep and asks
the real questions.
the real questions.
We want: To work with people who have clarity of vision, and value the effort that goes into truly transforming a brand.
We want: To work with people who have clarity of vision, and value the effort that goes into truly transforming a brand.
“Rome wasn’t built in a day. But they were laying bricks every hour.”
We are Not Today, a branding and communications agency for entrepreneurs who believe in the potential of tomorrow.
We partner with entrepreneurs who aren’t satisfied with the status quo, and businesses that look beyond the now - beyond fleeting trends and rushed deadlines - where legacies are built.
We exist to address two pivotal moments in any brand’s journey:
You’re an established business at a crossroads:
Your brand has history, but now needs a new direction.
Whether it’s a brand refresh, an expansion into new products or services, or an attempt to appeal to a new segment of the market - you’re eager to evolve.
We give your brand a transformative facelift, while leveraging the legacy you’ve built over time.
You’re starting with nothing but a business idea:
There’s a vision, but it needs a solid foundation.
Brand basics like the name, identity, design, and voice need to be crafted from scratch. We build with you from the ground up, ensuring every choice is made for the brand you’re aspiring to become.
In either case, the challenge that excites us is the same:
turn intent into clarity, and clarity into momentum.
We exist to address two pivotal moments in any brand’s journey:
You’re an established business at a crossroads:
Your brand has history, but now needs a new direction.
Whether it’s a brand refresh, an expansion into new products or services, or an attempt to appeal to a new segment of the market - you’re eager to evolve.
We give your brand a transformative facelift, while leveraging the legacy you’ve built over time.
You’re starting with nothing but a business idea:
There’s a vision, but it needs a solid foundation.
Brand basics like the name, identity, design, and voice need to be crafted from scratch. We build with you from the ground up, ensuring every choice is made for the brand you’re aspiring to become.
In either case, the challenge that excites us is the same:
turn intent into clarity, and clarity into momentum.
We exist to address two pivotal moments in any brand’s journey:
You’re an established business at a crossroads:
Your brand has history, but now needs a new direction.
Whether it’s a brand refresh, an expansion into new products or services, or an attempt to appeal to a new segment of the market - you’re eager to evolve.
We give your brand a transformative facelift, while leveraging the legacy you’ve built over time.
You’re starting with nothing but a business idea:
There’s a vision, but it needs a solid foundation.
Brand basics like the name, identity, design, and voice need to be crafted from scratch. We build with you from the ground up, ensuring every choice is made for the brand you’re aspiring to become.
In either case, the challenge that excites us is the same:
turn intent into clarity, and clarity into momentum.
Thoughtful communication, strong storytelling, and well-crafted design deserve time and respect. We value depth over volume, quality over speed, and work we’re proud of over work that is simply ‘approved’.
If you’re building something with conviction - whether you’re standing at the start line or the crossroads - we’re here to help you shape what comes next.
Thoughtful communication, strong storytelling, and well-crafted design deserve time and respect. We value depth over volume, quality over speed, and work we’re proud of over work that is simply ‘approved’.
If you’re building something with conviction - whether you’re standing at the start line or the crossroads - we’re here to help you shape what comes next.
Thoughtful communication, strong storytelling, and well-crafted design deserve time and respect. We value depth over volume, quality over speed, and work we’re proud of over work that is simply ‘approved’.
If you’re building something with conviction - whether you’re standing at the start line or the crossroads - we’re here to help you shape what comes next.
Meet the team
Meet the team


Roshan
Creative Director
Enjoys analyzing social behaviour and market trends to help brands create their identity, tell their story, and nurture their relationship with their audience, through a combination of imagination and strategy. Someone who knows when to cut a long story s.
Enjoys analyzing social behaviour and market trends to help brands create their identity, tell their story, and nurture their relationship with their audience, through a combination of imagination and strategy. Someone who knows when to cut a long story s.


Vignesh
Art Director
Drives our creative vision with artistry and precision, to craft captivating visual concepts, and ensure seamless execution. A vivid approach to design, and a keen eye for detail ensure that every project is aligned to its purpose, and crafted to inspire and engage.
Drives our creative vision with artistry and precision, to craft captivating visual concepts, and ensure seamless execution. A vivid approach to design, and a keen eye for detail ensure that every project is aligned to its purpose, and crafted to inspire and engage.
Ready
to
get
started?
Do you prefer email?
roshan@nottoday.in
Copied
How do we connect?
We will get in touch with you directly (no bots or assistants)
We encourage you to dig deep and ask us the tough questions
We are keen to learn more about the exact situation you’re trying to address

Ready
to
get
started?
Do you prefer email?
roshan@nottoday.in
Copied
How do we connect?
We will get in touch with you directly (no bots or assistants)
We encourage you to dig deep and ask us the tough questions
We are keen to learn more about the exact situation you’re trying to address

Ready
to
get
started?
Do you prefer email?
roshan@nottoday.in
Copied
How do we connect?
We will get in touch with you directly (no bots or assistants)
We encourage you to dig deep and ask us the tough questions
We are keen to learn more about the exact situation you’re trying to address

Ready
to
get
started?
Do you prefer email?
roshan@nottoday.in
Copied
How do we connect?
We will get in touch with you directly (no bots or assistants)
We encourage you to dig deep and ask us the tough questions
We are keen to learn more about the exact situation you’re trying to address

Ready
to
get
started?
Do you prefer email?
roshan@nottoday.in
Copied
How do we connect?
We will get in touch with you directly (no bots or assistants)
We encourage you to dig deep and ask us the tough questions
We are keen to learn more about the exact situation you’re trying to address

