“We want to upgrade our brand collateral to appeal to global clientele, as we are looking to expand our sales and operations abroad”
Rebranding | Website Design | Brand Video | Communications
With over 30 years of experience in servicing large scale custom manufacturing needs of customers in pharmaceuticals, agrochemicals, specialty and fine chemicals, the company felt that it needed a facelift as they were looking to expand their global reach.
The Brief: Give the brand identity a subtle yet effective upgrade, without diluting the sense of authority and expertise that the company has gained over 3 decades.
The Silent Upgrade
Without disturbing the already familiar logo and colour palette, we refined the brand’s visual guidelines to appear more sleek and contemporary.
The company’s many products and offerings were streamlined on the website to make the browsing experience smoother, and convey the brand story in a more compelling manner.
Show the World
We shot a comprehensive brand video that captured the production facility, with extensive use of drone footage, to showcase the company’s extensive production capabilities and use of cutting-edge technology.
A set of marketing collateral, including a brochure and stall backdrops, were designed for use in global events and conventions.
The Brand Today
The company presents itself with confidence on the global stage, backed by a modern, functional and aesthetic website that positions it at par with the best names in the industry. Potential clients find it easier to place their trust in the company, since their commitment to quality, customization, and punctuality comes across in all their marketing collateral.
