“I want to relaunch my brand with a fresh new visual identity, and a clean, elegant packaging design that aligns with our brand values of sustainability & gentle care”
Rebranding | Packaging Design | Website Design
After a couple of years in a rigorous product testing phase, catering to niche markets, it was time for From Vedas to explore broader avenues.
The Brief: Craft a fresh brand identity that showcases the value proposition of From Vedas’ products, while also creating and owning a unique space in the mind of the consumer
Craft the Narrative
We needed one simple line to communicate to the end-user that From Vedas products are made using all-natural, toxin-free ingredients..
Hence the tagline - “Gentle Home Cleaning”. Simple. Memorable. True.
The product categories were streamlined in a way that made sense to the end consumer, resulting in a smoother browsing and shopping experience.
Tailor the Perception
The new logo features two leaves forming the letter “V,” reinforcing the brand’s natural and sustainable ethos, while the star represents sparkle and cleanliness.
Reinforce the Identity
We introduced a structured geometric pattern on the packaging, inspired by plant forms, that would stand out on supermarket shelves, yet blend seamlessly into elegant homes.
A bold color band at the bottom acts as a visual separator, enabling quick product identification for online & offline sales.
The Brand Today
A refreshed brand identity and packaging redesign that align the brand ethos with the expectations of the contemporary consumer. Established a clean design language, and clear, concise messaging that makes the brand memorable and aspirational. Launched an aesthetic yet functional, shopify-powered website, with a user-friendly interface, and robust search and filter options.
