“We want to refresh our brand identity to convey a balance between our decades of experience, and our contemporary approach to architecture & interior design”
Rebranding | Website Design | Google Ad Setup
Form & Space is a renowned Architecture and Interior Design Firm with over 30 years of experience in the field. However, the brand needed a fresh identity and communication style to align and engage with the sensibilities of a new-age audience.
The Brief: Create an updated, contemporary brand identity, enabling the firm to expand its reach beyond its inner circle and attract a broader and more new-age clientele.
A New Perspective
Although not a part of the original brief, as work on the project got underway, we felt that the logo needed an overhaul to align with the times.
The new logo represents how any shape (in this case, a square) can interact with any space in a multitude of ways, while always creating something beautiful & aesthetic.
This also resonates with the Firm’s philosophy of intelligent space usage - the art of maximising the utility of any space, without compromising on style & visual appeal.
A Better First Impression
The Firm’s website seemed dated, and had a few functionality glitches that needed fixing.
We migrated the site to a more user-friendly platform, and created a more refined, elegant, and functional website that showcases Form & Space’s portfolio and design philosophy with clarity and striking visual impact.
Spread the Word
A Google ads campaign was created, with the singular goal of increasing brand awareness. The campaign was segmented into the categories of projects that the Firm services.
The Brand Today
The new logo and website were highly appreciated by the client, but more importantly, our client’s clients. This upgraded brand positioning projects the Firm as being a cut above the rest, and gives them the advantage of occupying the memory of a potential client.
