“We want to tweak our brand identity to align with our new growth strategy of targeting clients who share our vision for an energy-efficient future at the micro level”
Rebranding | Website Design | Communications
Greenlit Energy Systems is a full-fledged Renewable Energy Services Company. Launched in 2015 as Pavanasuta Renewable Energy Private Limited, the company has recently forayed into the delivery of end-to-end power solutions to customers - The transition to the new brand identity is an initiative to the expansion of the same.
The Brief: Craft a fresh brand identity to reflect the company’s transition towards the delivery of end-to-end power solutions. Translate this brand identity into various marketing and communication touchpoints.
History meets Contemporary
Given the brand’s established history, the new identity needed to feel evolutionary rather than disruptive - retaining an abstract essence of the company’s history, while presenting a modern, industry-relevant image.
The new logo shows sun rays energizing a solar panel, which is a clear depiction that the brand operates within the energy and solar sector.
Strengthening the Positioning
We created customized brand guidelines with a new typeface and color palette - one that aligns with the new name “GreenLit”.
Website and brochure content was revised to communicate the company’s strengths and expertise in a more concise and articulate manner.
The Brand Today
The new logo, modern typeface, customized colour palette, and sharper communication have been integrated seamlessly to craft a refreshed brand identity system, creating a cohesive and contemporary brand that clearly has its priorities set on future growth.
